a) A revolution in the way that people and companies think about and approach marketing.
b) The mashup of the words marketing and education. Marketing + Education = markeding®.
a) The act of teaching marketing. Marketing education.
b) Marketing execution done in an educational way. No pushy used-car sales tactics. Approaching marketing in an ethical way with a pure purpose to educate a target market. Helping people understand by being educational with content, images, video, etc.